Despite being a relative newcomer to the Australian online betting scene, Bookmaker.com.au has quickly risen to prominence over the last few years. Having sat back and watched the early pioneers make mistakes and stumble in the pursuit of perfection; Bookmaker.com.au joined the market in 2012 and was acquired by Ladbrokes just a year later.
Having seen its early promise, Ladbrokes, which is one of Europe's largest bookmakers, invested both time and money into Bookmaker.com.au in order to make it one of the leading Aussie platforms. That investment has since paid dividends as the Bookmaker.com.au now operates alongside Ladbrokes as a betting equal, offering a niche collection of sports betting options.
Best Bets: Breaking Down Bookmaker.com.au
Despite being owned by Ladbrokes, Bookmaker.com.au has a completely different vibe when you cross step through its virtual doors and glide into its virtual platform. In fact, despite sharing a business base, the two gaming sites are stylistically different in almost every way which means you won't feel as though you're simply being given a rehashed version a much more established gaming site.
When you first log into Bookmaker.com.au the first thing you'll notice is that there isn't a splash of red in sight. Although Ladbrokes might have some sway when it comes to the business decisions made at Bookmaker.com.au, but it's design team haven't been anywhere near this platform which is a good thing.
To ensure the platform stands out as a unique proposition in the Australian online sports betting market, Bookmaker.com.au's designers have been given free rein to indulge their own creative urges. The result is a slick, yet highly intuitive interface.
Top Bar: Helping rookie users towards their desired betting destination is a simple, clear and well structured navigation bar. Unlike some sites that line up a dozen options and cram them into a top bar, Bookmaker.com.au has used simple boxes containing clear fonts. Broken down into three main betting tabs, "Racing", "Sports" and "Novelty", it really couldn't be any less complicated to find the betting options you most enjoy.
Left Sidebar: Once you've hit the tab that suits your betting preferences your eyes will be instantly drawn to the left-hand side of the page. Split into three main sections: live betting, future betting and special offers, the left section of each page contains a selection of boxouts each relating to the aforementioned categories.
With horse racing being the biggest betting option on the site, the page is naturally stacked with options and it can feel a little bit busy when you scroll down the left side of the page. Fortunately everything has been marked in clearly defined boxes, so finding what you want isn't too much of a chore.
In general, however, the structure runs as follows: forthcoming coming fixtures/ events, general betting markets, sport specific offers and quick links/ featured bets. This structure puts a natural emphasis on live betting because you're always being given a countdown to the latest fixtures.
For example, in the racing tab you'll find the top box outlining the next five races of the day. Each event is given a title as well as a symbol (i.e. a horse denotes a horse racing event) and the widget counts down the minutes and seconds before the next race.
For those that enjoy staying on top of the action but don't like scrolling through endless lists of names and stats, this boxout is a fantastic quick look option.
Centre Console: After choosing your poison on the left-hand side of the page, the action moves towards the centre of the page. Here you get a more extensive look at the day's forthcoming fixtures and events in tabular form. This is fairly standard across many major Aussie sports betting sites, but one area in which Bookmaker.com.au's designers have separated themselves from the crowd is the boxout tabs.
Only used in the "sport" and "novelty" hubs, the centre console has a breakdown of all the available betting markets and contains information on the recent results, latest stats and best odds. Once you've found the price that piques your interest, all you have to do is click the option, confirm your bet amount and sit back and wait. If the betting gods are on your side the money will be in your account within 60 seconds of the event coming to a close.
The Sports Betting Menu
Heading the sports betting menu at Bookmaker.com.au is racing in all its forms. From greyhound and harness to horse racing from around the world, this tab has everything the professional punter would want to see. In fact, aside from offering a range of multiples and singles, the racing tab also contains a best odds promise on all tote and fixed odds events which means you'll always get the best price possible at Bookmaker.com.au.
Away from the racing menu, Bookmaker.com.au gives you the ability to wager money on virtually every sport or current event in the world. From rugby and Aussie rules, to MMA and the outcome of the latest political election, if there's a potential winner and loser then Bookmaker.com.au will give you the option to bet on it.
The Tech Wizardry
To give its platform some added appeal for all professional punters, Bookmaker.com.au offers all its customers a special VISA card. Linked to all real money betting accounts, this card allows you to withdraw your winnings from ATM virtually as soon as the bet has been settled.
Anyone that uses the card will be allowed to withdraw up to $1,000 in cash per day from ATMs or complete EFTPOS transactions of up to $2,500 a day. One important point to note, however, is that you can't transfer money into your betting account and then withdraw those funds straight away, only winnings accrued from previous deposits can be withdrawn.
Added Extra: Bookmaker.com.au Betting Bonuses and Bargains
To welcome all new customers, Bookmaker.com.au has an enticing welcome bonus worth up to $400. Linked to all new deposits, this offer means you're opening transaction will be matched in the form of Bonus bets.
For example, if you were to fund your account with $50, Bookmaker.com.au would match that and give you an extra $50 in the form of Bonus Bets. On top of this deal, Bookmaker.com.au offers an ongoing series of bonuses and promotions which include enhanced odds, no lose deals and cash back for selected matches.
Moreover, if you're a fan of horse racing, you can use the "Pick Your Own Odds" option to increase your risk to reward ratio. By scanning through the lobby you'll see the option to adjust the odds for certain races based on minimum winning margins. Starting at half a length and scaling up to 6+ lengths (1/4 increments), you can choose to bet on exactly how much your selection will win by and, therefore, increase your projected returns (your odds against will also increase).
View from the Betting Floor
Thanks to a strong affinity with the Australian betting world and its links with one of the top operators in the industry, Ladbrokes, Bookmaker.com.au has become one of the go-to options for Aussie punters in recent years. By placing a strong emphasis on horse racing and domestic contests, Bookmaker.com.au has been able to build a reputation for excellence both in terms of odds and the bonuses it hands out.
Not only that, but the dedicated VISA card and mobile betting options help to make Bookmaker.com.au as innovative and efficient as any of its betting rivals. In a nutshell, if you are looking for a well-crafted, well stocked online betting portal, then there are few sites that can rival Bookmaker.com.au.
- Welcome bonus worth up to $400.
- Strong focus on horse racing.
- Ongoing stream of big money bonuses.
- Bookmaker.com.au VISA card for instant withdrawals.
- Mobile betting options.
To become a Bookmaker.com.au member and benefit from all the benefits listed in our review, simply follow our dedicated download link and create your first account today.