A major live and online gaming force in the UK since 1934, William Hill has a reputation for excellence in the sports betting market thanks to many successful years of service in Europe. Through an affiliation with many of the major sports teams and horse racing stables in Europe, William Hill has been able to offer impressive odds for the top sporting events for more than 50 years.
Having established a solid reputation in Europe, William Hill, or "Billy Hills" as it's sometimes known, has since become a global phenomenon. For Aussie sports bettors this means a raft of betting opportunities on all your favourite sports. Not only that, but because William Hill is now an established platform within Australia, it's able to offer market-specific bonuses which means you can get a bundle of free dollars when you create your first account.
Best Bets: Breaking Down William Hill
Using Playtech's gaming software for its online sports betting endeavours, William Hill has been able to put together a package that's both efficient and expansive. Thanks to many years in the betting market, William Hill as a company knows that in order to satisfy punters they must provide value as well as an attractive interface.
When you log into this site's platform you'll find the main sports betting categories listed across the top of the page and a list of live betting options inside the main portion of the interface. This structuring is fantastic for professional bettors looking for the latest live odds as it gives them easy access to the market. Indeed, in order to make the most money possible it's important to jump on the best odds and the layout of William Hill's site is perfectly setup for this.
As we've said, the site's betting options are listed across the top of the page; however, to see the full range of option you'll need to click the "All Sports" tab. Doing this causes a dropdown menu to appear and a box of options cascade down the page. Using this system is great because it means William Hill can keep its page clean and simple to read, while still offering a he array of betting options.
Although some sites prefer to list each betting option down the side of the homepage, William Hill has structured its page in a way that feels a lot more modern. In fact, aside from having a search function that allows you to skip straight to the game of your choice, the main page feels like a mobile product, namely, that it's clean, compact and full of options.
Instead of housing a seemingly endless list of betting options, William Hill has chosen to place a floating toolbar on the left-hand side of its homepage. Featuring six simple boxes containing some text and an image, this toolbar allows you to jump to a range of features, including hockey challenges, premium price bets, multi bets, live betting, promos and results.
Keeping with the less is more, mobile style interface, this toolbar is a great way for punters to stay in touch with all the important information on offer around the site. Although it may look somewhat sparse, the simple widget does contain all the information you need to stay in touch with the best bets, latest results and current promotions offered by William Hill.
In line with the left toolbar, the right hand side of William Hill's interface contains a floating widget with three options: bet slip, pending bets and blog. Again, some may think this toolbar is somewhat lacking, it's actually extremely efficient. In fact, when it comes to simplicity, efficiency and, therefore, profitability, there are few sites that can match William Hill's interface.
The Sports Betting Menu
As you'd expect from a British-based bookmaker that made its name in the horse racing arena, William Hill has a heavy interest in the sport of kings. When you land on the homepage you'll find the top three betting options include straight horse racing and harness racing. To augment these options, William Hill also offers an extensive range of multi-bets, jockey challenges and best odds guarantees on major events. Basically, if you're looking for an Aussie horse racing platform to place your bets, then there are few better places than William Hill.
Of course, William Hill couldn't survive on horse racing alone, so to ensure everyone is catered to the site has betting options for a range of sports, including MMA, motor sport, cricket, Aussie rules, football and tennis. Moreover, if you fancy a punt on something more exotic, then William Hill will also allow you to bet on major elections, esports and event TV shows.
Essentially, if you can watch it and there's an outcome, then William Hill will allow you to bet on it.
The Tech Wizardry
Another interesting aspect of William Hill's platform is its dedicated sports betting TV channel. Known as William Hill TV, the daily videos are designed to give aspiring punters the latest hints and tips for a range of sporting events. By far the most valuable part of William Hill TV is the horse racing advice that's regularly dispensed by the site's resident expert.
To complement these videos, a compressive advisory programme for both amateurs and professionals is on offer. Indeed, as part of this service, all punters are able to follow William Hill's successful bettors, check out hints from community advisors and lead their own group of friends with personalised betting groups.
Added Extra: William Hill Betting Bonuses and Bargains
If you sign up with William Hill from this page, you will get up to $502 in bonus bets after making your first deposit and placing your first bet. Operating on a match basis, this offer is simple: register your details, place a bet (win bet only) on racing or sports up to a maximum of $502 and receive the equivalent amount of money back as a bonus bet courtesy of William Hil.
Once you've received your bonus bet it must to be wagered within seven days on a proposition offering odds of 1.5/1 or greater. If you fail to meet these requirements then the free cash bet will be forfeited.
To supplement this deposit bonus, William Hill also offers a slew of ongoing promotions and offers. Attached to a selection of major contests, these deals all you to take advantage of better odds, no lose bets and enhanced odds.
View from the Betting Floor
Sports betting is all about speed and efficiency and that's something William Hill has certainly mastered. In order to make the most money possible a punter must be able to utilise a wealth of information and piece it together in enough time to jump on the best odds possible.
Fortunately, the structure of William Hill's platform is such that members can see the latest live and in-play bets directly on the home page. Moreover, the main category page lists a wealth of betting options on all manner of sporting contests, something that makes the whole betting process as simple as possible.
William Hill's Highlights:
To become a William Hill customer and benefit from all of its offers, make sure you follow our download link and create your first account today.